5 minute read
Best Design Tools fo UX Design agencies when
Singhai | 20 July 2021
5 minute read
Singhai | 20 July 2021
Learn why UX Design is so expensive and why companies spent millions on dollars in there ux design process just to fix there products
Swiggy Kitchen is a culinary masterclass, added as a concept feature to the very famous Indian food delivery app Swiggy through which users can learn how to cook from renowned Indian chefs.
Wait. What? Why would a food delivery app teach you how to cook?
If you have this question, that’s very valid because after all, we all must have seen such notifications from Swiggy where they ask us to take a break from the kitchen:
I was initially skeptical about this idea as well, but, I did manage to find the ‘why’. Here’s how:
I am a big time foodie and when I was researching about the FoodTech space in India, I found that the user group of people who want to learn cooking is largely under focused.
I found through my research that there are very few options available for them to learn/explore content from. Of course there is the Internet — housing a variety of information, and there is formal education through a Culinary degree. But, this is broadly how the spectrum looks:
I found through my research that there are very few options available for them to learn/explore content from. Of course there is the Internet — housing a variety of information, and there is formal education through a Culinary degree. But, this is broadly how the spectrum looks: